Accolade for geodemographic classification system
Geodemographic people classification system P2 People & Places has
been praised for its “greater level of discrimination by deprivation,
and possibly other demographic and social measures, than other
geodemographic classification systems” in an article in North West
Public Health Observatory (NWPHO) magazine Synthesis.
The comment, made by the NWPHO, was based on experience of the tool —
which groups people into a series of clusters based on them having
similar characteristics — in its 2006 study Where Wealth Means Health.
The report used the system within a geographic infor-mation system to
identify and map small areas in the North West that were likely to
experience health problems, thus assessing the variation in healthcare
needs and inequalities across the population.
The report explains how different datasets, such as the prevalence of
mental health conditions and the incidence of alcohol specific
conditions, analysed by P2 People & Places, can assist in targeting
particular areas and population groups.
Yorkshire-based Beacon Dodsworth, who created the system, are now
offering the dataset free of charge to registered NHS bodies so that
health inequalities such as those highlighted in the NWPHO report can be
identified and addressed.
P2 People & Places can be used within any geographic information
system. It is split into geodemographic lifestyle groups, in order of
affluence from Mature Oaks (older, prosperous adults) to Urban Challenge
(poor inner city areas).
See
www.p2peopleandplaces.co.uk for further information.
Source: bjhc&im February 2007
Disclaimer
|
